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DIGITAL MARKETING STRATEGY

Boost your brand with our Digital Marketing services

At Preparation Digital Media, we go beyond posts and pixels. We analyze your current marketing performance, identify gaps, and build a custom strategy to drive real growth across SEO, social media, paid ads, and more.

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Unlock your growth with a Digital Marketing Audit

Our analysis helps pinpoint where your strategy is underperforming and how to fix it.

  • Ad spend with low ROI
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  • Messaging gaps across platforms, especially LinkedIn
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  • Social media underperformance
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  • Missed SEO and content opportunities
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Thomson, C.
Head of Search &
Advertising

A service built for businesses ready to grow smarter

Our Digital Marketing Audit is designed for businesses that want to attract more qualified leads and boost local or online visibility. At Preparation Digital Media, we dig into your current marketing efforts, and give you a clear path to stronger performance and measurable results.

See our plans

What happens when you sign up for a Website SEO Audit?

1

SEO & Keyword Structure Audit

We’ll review your site’s current SEO health, from keyword usage to site structure. Our team checks how your pages are indexed, how well you're ranking for strategic terms, and identifies gaps in your content. You’ll get a full report with actionable steps to boost visibility and search performance.

2

Social & LinkedIn Strategy Review

We’ll assess your current presence across social platforms, especially LinkedIn. Our team looks at your engagement levels, audience targeting, and content effectiveness. For LinkedIn, we analyze profile strength, messaging strategy, and automation opportunities to help you connect with more qualified leads.

3

Paid Media & PPC Performance Check

We dive into your Google Ads, Meta Ads, and other paid channels to evaluate what’s converting, and what’s not. From audience segmentation to budget allocation and ad creative, we’ll break down your performance and recommend adjustments to increase ROI.

4

Automation & Funnel Optimization (Optional)

Using tools like Zapier and Make, we audit your marketing workflows to identify where automation can save time and drive more consistent results. Whether it’s lead capture, email sequences, or multi-channel syncing, we’ll help you create a smarter, more scalable marketing engine.

Website SEO Audit Pricing

Take your site through a website health checkup. Our SEO experts will see what’s working, notify you of critical errors, and provide suggestions to increase to increase overall visibility.

One-Time Price

Contact
Sales

Contact
Sales

Contact
Sales

Service scope

1 platform

2 platforms

3 platforms

SEO & Keyword Audit

Social Media Channel Review

LinkedIn Profile & Outreach Review

Ad Account Performance Review

Marketing Automation Workflow Scan

Sitewide

Sitewide

Sitewide

Custom Recommendations Report

Audience targeting review

Ad creative & copy assessment

Social post performance analysis

LinkedIn messaging funnel review

Automation system mapping

Call-to-action (CTA) effectiveness check

*If you need help implementing our recommendations across your website, ad accounts, or automation tools, consider signing up for a managed digital marketing support plan with Preparation Digital Media.

Automation & Funnel Optimization (Optional)

Dive deeper into your web pages by ensuring they are targeting the right keywords and your content is SEO optimized. Our export SEO content writers help maximise your changes of ranking your service pages.

  • Price per funnel or automation
  • Contact Sales
  • LinkedIn connection + follow-up sequence review
  • Messaging optimization for connection + reply rates
  • Zapier/Make workflow mapping and efficiency scan
  • Lead capture + CRM sync validation
  • Trigger/logic flow testing (form → email → CRM)
  • Recommendations for scaling or reducing manual tasks
  • Post live on-page SEO check
  • *On-Page SEO Optimization is an additional fee to the audit fee.
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*If you need help implementing our recommendations across your website, ad accounts, or automation tools, consider signing up for a managed digital marketing support plan with Preparation Digital Media.

Testimonials

IS PREPARATION DIGITAL MEDIA THE RIGHT CHOICE FOR YOUR BUSINESS?

What our clients say about how we strategize, automate, and optimize their marketing systems for growth.

Markov, A.

President, Red Key Solutions

“Working with Preparation Digital Media helped us consolidate everything, from SEO and LinkedIn outreach to automation flows, in one place. Their team’s strategy directly contributed to a 50% increase in qualified leads from organic and outbound campaigns.”

Vliet, M.

CEO and President, Outsource IT

“Preparation Digital Media brought clarity to our funnel. Their automation and PPC audit helped us cut waste, while their localized SEO recommendations gave us a real edge in our regional markets. Super responsive and results-driven.”

Schedule a Free Consultation

Just submit this no-obligations consultation request to start the conversation, and we’ll get to work!

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Frequently asked questions

What’s the difference between a Digital Marketing Audit and a Website SEO Audit?

The Digital Marketing Audit looks at your full funnel—from ad campaigns, email flows, and social media performance to automation systems and CRM integration. The Website SEO Audit is focused specifically on your site’s structure, content, and ranking performance.

Our Website SEO Audit is a high-level snapshot of the technical and structural state of your website.

Each audit covers a different area of your digital marketing strategy. You can choose based on what you want to improve—SEO, paid ads, LinkedIn outreach, or automation. We offer bundled or standalone audits depending on your priorities.

Once you sign up, we’ll send a short intake form and schedule a kickoff call. You’ll meet your strategist, who will confirm your goals and systems in use. Then we begin our analysis and deliver your report within 7–10 business days.

Your report includes findings, visual breakdowns, and clear, prioritized recommendations. For automation and funnel audits, we also include flowcharts or logic maps showing gaps and suggestions for improvement.

Yes. We offer implementation support for anything we recommend—whether that’s SEO edits, LinkedIn automation setup, ad optimization, or rebuilding a Zapier workflow. This can be scoped out separately or added to a monthly support plan.

We recommend a full audit at least twice a year—quarterly if you’re actively scaling or running multiple campaigns across different platforms.

Yes. Even if we're actively managing your campaigns, a periodic audit provides a fresh strategic review. It ensures your funnel, messaging, and automations are still aligned with your goals—especially if your business has evolved.

Absolutely. Pre-built or existing automations often leave gaps. Our audit evaluates your setup for efficiency, personalization, and missed opportunities—then shows you how to improve performance without starting from scratch.

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